McDowells No1 Celebration

Brand facts:

Country: India
Founded year: 1991
Brand Review: 

McDowell’s No.1 Celebration Rum is the fastest growing rum brand in the world. Celebration was launched in 1991 with a modest beginning of a hundred thousand cases. Today McDowell’s No.1 Celebration Rum sells in excess of 14 million cases with a reach across 13 countries that, makes Celebration the 2nd largest selling dark rum in the world.

Part of the McDowell’s franchise with the highest FMCG retail value of Rs 8300 crores*, Celebration Rum is the largest selling rum in India, with a market share of 45% and growing. The proud recipient of several prestigious awards, Celebration Rum owes it success largely to the high quality standards that McDowell’s No.1 Celebration Rum provides its consumers and this has been recognized at the highest International level.