Doc Brown’s Really Bad Rum

After years of rave reviews of their moist, rum “infused” rum cakes from friends, family and strangers alike, the Browns decided to get into the cake business. Doc Brown Enterprises Inc. was founded by Lee “Doc” Brown and his wife Susan of 30 years. The two realized rather than promote the rum brand used in their cake, they would craft their own brand of rum that would maximize the flavor in their cakes, and offer a product of superior taste for all to enjoy.

In 2014 work had begun with a distillery in South Florida, they crafted three rum formulas. Doc Brown’s Really Bad Rum, dark, spiced and silver were born! They then used their Really Bad Rum to develop Really Bad Driftwood Smoked Barbecue Sauce, a sweet, mildly smoky-flavored sauce with a hint of Doc’s signature rum flavor. The product line links old family recipes with new, meticulously crafted rums and rum recipes for rum connoisseurs to take their taste buds on an unforgettable journey.

To set our products aside from all others besides taste and value, it’s all about the name. “Really Bad” in today’s society the public knows that bad can mean good. No other brand has indulged in this concept of marketing until now. The success of our brand is predicated on this knowledge of the people who are ready and willing to make a difference and contribute to the “Really Bad” brand.

Based on our positive reviews which are a real crowd pleaser and the mad science presentation of Really Bad Rum, Rum Cakes, and BBQ Sauce marketing, we continue to drive our integrated marketing plan targeting the best opportunities to share the “Really Bad” brand with the world and beyond.

A series of strategically targeted marketing launches using online ads, along with public relations, social media efforts will be an important part of our marketing plan.
Our creative elements of each marketing tool are in the mix and are consistent with an upscale and cohesive “Really Bad” brand identity.

Our goal is to drive awareness and interest in the brand as a whole and knowing there is no marketing strategy or advertising placement more effective than a personal testimonial, word of mouth endorsements by the public sharing their “Really Bad” memorable experience.

Doc Brown’s Really Bad Rum was a big hit at the 2016 Miami Rum Festival, we made a huge impression with our exhibit/look and marketing blitz, according to the people selling the venders rum products at the show we were #2 in sales. We had great review from all that stopped by the exhibit. As a result I am in talks with a distribution companies from France, South Africa and Canada.

www.reallybadrum.com

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